TrademarkTrademarks can be used a badge of honour, indicating the origin and quality of your goods. They are an effective way for manufacturers and retailers to communicate with consumers and guarantee the quality of their goods. Registering these trademarks so that the exclusive right to use them is gained is therefore vital for modern business. Once registration has been completed trademarks require continuous management to ensure that all renewals are up to date and that nobody else is trying to register a conflicting trademark. There may also be transactional issues related to the trademark such as licensing and assignments. Registered trademarks are highly valuable commodities and so the market situation needs to be regularly monitored to ensure trademark infringers and counterfeiters are brought to justice and prevented from causing damage to the trademark. Trademark registration can be sought both nationally and internationally, enabling global brand protection.