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The term ^Trademark ̄ refers to trade mark, service mark, collective mark, and certification mark. A trademark can be composed of anything from numbers, Latin letters, Chinese characters, devices, 3-D objects, and color combinations.

The basic principle is that only registered trademarks can enjoy exclusive rights in the Mainland. The valid period of a trademark registration is 10 years, renewable at the end.

HFG is a Trademark Office recorded trademark agency, which is required by the Trademark Law for a foreign trademark to hire to deal with all trademark related matters.

Strong relationship has been built up with IP firms in other jurisdictions to enable us to serve our Chinese clients to secure their trademark right in other countries.

Our team is experienced dealing with trademark prosecution related matters. Some of the team members are among the 1st generation of Chinese trademark agents. We have a state-of-the-art IT system in place to ensure the quality and efficiency of client work.

 Examples of our extensive trademark:


Registration application and renewal,
Advice on selection of Chinese brand names,
Recognition candidate case screening;
Rejection review,
Cancellation and dispute,
Assignment negotiation and prosecution,
Licensing negotiation and prosecution,
Trademark usage extensive inquiry,
China well known trademark recognition,
Corporate portfolio due diligence and management,
Administrative, civil and judicial enforcement.
 


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